Why People Don’t Share Your Business (And Why That’s Okay)
It’s easy to feel frustrated when friends and family don’t post about your business or show the enthusiasm you expected. But true engagement doesn’t come from obligation — it comes from emotion. In this honest reflection, Amelia Dortch of Hines Dortch Consulting explores why connection, storytelling, and authenticity matter more than “support,” and how creators and entrepreneurs can build excitement that spreads naturally.
Aim. Fire. Grow: Lessons in Leadership and Growth
The 8th Annual Leadership Georgia Clays Tournament (LG Clays) was more than just a competition; it was a powerful reminder of what it means to grow, connect, and lead. Discover how taking a shot—literally and figuratively—can teach invaluable lessons in resilience, teamwork, and the courage to keep aiming higher, even outside your comfort zone.
Walking in Purpose: Reflections from the 100 Honors Gala
The 100 Honors Gala was a celebration of leadership, legacy, and purpose. From Pinky Cole Hayes’s moving message to stories of perseverance from young scholars, the evening reminded us that true growth comes from walking in purpose—and lifting others as we climb.
Beyond the Accolade: How Your Brand Can Build a Stronger Community
This year’s University of Georgia Homecoming was a full-circle moment, celebrating the 2025 Class of UGA's 40 Under 40. As a past honoree, and with my wife also recognized, this experience highlighted the true meaning of community: a powerful, multi-generational network dedicated to impact. Accolades aren't just for personal gain; they're a platform to build a legacy of service, mentor others, and strengthen the communities we belong to.
Driving Impact: How Leadership and Strategic Partnerships Amplify Community Engagement
Leadership is more than a title—it’s a platform. Learn how Corey Dortch, in his new role as President of the UGA Alumni Association Board of Directors, and BMW of Atlanta demonstrate the power of authentic partnerships to amplify brand impact and community engagement.
From Website Regret to Website Pride: How Graham Estate Planning Transformed Its Digital Presence
Discover how Graham Estate Planning, led by attorney Stephanie Graham, revitalized its digital presence. This strategic website redesign journey showcases their transformation from a site that didn't reflect their values to one that powerfully communicates their story, builds trust, and attracts ideal clients. Learn how a focus on authentic narrative and clear client pathways led to renewed website pride and enhanced online engagement.
The Unbreakable Spirit: Why Adversity Forges Our Success
As a new college football season begins, we're reminded that true success, on the field or in life, is forged through hard work, determination, and above all, resilience. This post explores how embracing adversity can build an unbreakable spirit and lead to lasting achievement.
Empowering the Next Generation: A Case Study with the National Black MBA Association
Discover how Hines Dortch Consulting partnered with the National Black MBA Association to equip students with career readiness and personal branding skills.
UGA Alumni Association Names Hines Dortch Consulting's Corey M. Dortch as 79th President
Corey M. Dortch of Hines Dortch Consulting is the new 79th President of the UGA Alumni Association Board. Read about his new role.
Build Your Brand's Digital Hub in 5 Simple Steps
Your brand needs a home—a central hub where your audience can engage, connect, and convert. Whether you're a growing business or an established brand, creating a digital hub gives you control, credibility, and consistency.
Collaborate Strategically: A Guide to Successful Social Media Partnerships
Social media collaborations are a powerful tool to expand your reach and connect with new audiences. However, it's crucial to approach these partnerships strategically to ensure they align with your brand's goals and avoid confusing your community.
Fallen Out of Love with Your Website? Here’s How to Get the Spark Back.
“Roses are red. Violets are blue. You used to love your website, but now that may not be true.” Do you no longer get warm and fuzzies when you look at your website? This blog covers reasons why you've lost that spark and how to get it back.
Brand Builder (Part 3): Building your hub for information & Community building
Congratulations! You've established your brand identity and voice, and now you're ready to connect with your target audience. But where do you begin? The answer lies in crafting a compelling online presence - a digital hub that attracts, engages, and ultimately converts potential customers into loyal brand advocates.
Brand Builder (Part 2): Build a Compelling Brand Story
You now have your business name, brand identity and voice. What do you do now? You build a compelling story using your carefully crafted brand identity and messaging. Remember those personas? We’ll use those to identify your mission, three messaging pillars, value proposition (values), and tagline. Ready? Let’s go.
Brand Builder (Part 1): Creating your brand identity and crafting your brand voice
You’ve finally decided to make the leap and start a business. You know what you’ll offer but you don’t quite know what to name your business, how to name it or where you’ll park your business online. Our brand builder checklist will help you get started. Follow the steps and prompts below to start the process of building your brand identity from scratch.