From Website Regret to Website Pride: How Graham Estate Planning Transformed Its Digital Presence
When attorney Stephanie Graham, founder of Graham Estate Planning, reached out to us, she was refreshingly candid:
“Please don’t judge me. I had nothing to do with this design, and I was just as shocked as you are. I simply had no fight left.”
Like so many business owners, she had invested her time and energy in serving clients — but her website didn’t reflect her story, her values, or the level of trust she worked hard to build in her practice. She knew it was time for a change.
The Challenge
Her existing site:
Overemphasized colors she didn’t love.
Lacked clear branding direction.
Confused potential clients about her consultation process (leading to frustration and complaints).
Missed opportunities to highlight her credibility, awards, and story.
And perhaps most importantly, she hadn’t been asked the right questions at the start of the project.
“The designer asked me nothing and I said nothing — and I have regretted it daily.”
The Hines Dortch Approach
At Hines Dortch Consulting, we know that successful websites don’t start with templates — they start with conversations. So before design, we asked:
What’s the heart of your story?
Who are you serving?
What needs to change in how clients interact with your firm?
Those questions unlocked a powerful narrative: her grandmother, the family matriarch who inspired her practice, and her own resilience through difficult professional experiences. That story became the heartbeat of the site — a trust-builder for potential clients.
We also helped her:
Refine her blue + green color palette to feel balanced and trustworthy.
Clarify the consultation process to set clear expectations.
Create space for webinar sign-ups to showcase thought leadership.
Highlight her Georgia Business Journal recognitions and other credibility markers.
The Result
Her new site not only looked polished — it told her story, aligned with her values, and functioned as a tool to support her growth.
Her reaction?
“I am very happy with the result. 🤸🏾♀️”
The Bigger Picture
For service-based businesses like law firms, your website isn’t just a digital business card. It’s:
A branding tool that communicates who you are and why clients can trust you.
A storytelling platform that helps you connect on a human level.
A conversion engine that makes it easy for visitors to take the next step.
At Hines Dortch Consulting, we specialize in building websites that do all three.
✅ Ready to turn your website into a trust-building tool?