Driving Impact: How Leadership and Strategic Partnerships Amplify Community Engagement

Corey Dortch and Amelia Dortch stand next to a UGA-themed BMW called “A Mean Machine in Red and Black” outside the Zell Miller Learning Center at the University of Georgia on Saturday, September 27, 2025.

Gameday in Athens is always special, but this season, we’re driving with a greater purpose.

Hines Dortch Consulting is proud to spotlight a dynamic partnership between our co-founder, Corey Dortch—in his new role as the 79th President of the University of Georgia Alumni Association Board of Directors—and BMW of Atlanta.

From our consulting lens, this isn’t just a ride—it’s a case study in how we help brands and leaders build, reposition, and leverage their platforms for growth and impact:

• Leadership in Action: Turning a new title into a platform for visibility and mission.

• Authentic Alignment: Connecting Corey, BMW, Bulldog Alumni and HD Consulting through shared values.

• Mutual Benefit: Creating impact for community marketing with BMW and a model of strategic brand leverage.

👉 At Hines Dortch Consulting, leveraging your brand means turning every opportunity—from a new leadership role to a drive to Athens—into a platform for growth, visibility, and meaningful impact for the organizations you care about.

We look forward to seeing you in Athens. Go Dawgs!

Scene was captured minutes before the game between the University of Georgia and the University of Alabama at Sanford Stadium in Athens, Georgia, on September 27, 2025.