Why People Don’t Share Your Business (And Why That’s Okay)

It’s easy to feel frustrated when friends and family don’t post about your business or show the enthusiasm you expected. But true engagement doesn’t come from obligation — it comes from emotion. In this honest reflection, Amelia Dortch of Hines Dortch Consulting explores why connection, storytelling, and authenticity matter more than “support,” and how creators and entrepreneurs can build excitement that spreads naturally.